A PROJECT OF LOVE
A Project of Love: Behind the Velvet Life Lounge at GIVE! Festival 2025
The Velvet Life Lounge at GIVE! Festival 2025 began with a simple brief—to create a bar—but became something more: not just a design or behind-the-scenes build, but a full Velvet experience where the festival community gathered and stayed.
After months of mood boards, design sketches and collaborative meetings, “Velvet Life Lounge” was created— a destination within the festival to dance, drink and connect, all amongst the bespoke designs created and installed by the Velvet team. From the handmade bar to the illuminating poseur tables, the celebration of music and creativity had everyone dancing into the early hours. Carefully chosen fabrics for the patchwork sofas and gently dangling cotton lanterns transformed the lounge area into a vibrant space to hang out and return to throughout the weekend.
A Project of Love
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A view of the VELVET Life Lounge entrance from the field
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In wanting to ensure the process was as sustainable as possible, the team used pre-loved and reused materials for the build. Many a find on Marketplace and collected bits and pieces from across London—the decorative elements were largely repurposed, hailing from people’s homes to the magnificent Stanford Hall. Recycling sections of old bars and reimagining styles with existing stock, the marquee was filled with items receiving a new lease on life.
The longevity of GIVE! Festival is testimony to the community it creates. An annual event close to our founder’s heart, the Velvet team knew this was an important feat that celebrated creativity, originality and expression. A space where everyone was welcome—to dance, to connect, to enjoy. Stepping outside of the everyday routine, the opportunity to showcase our various talents and come together to create an entirely bespoke set proved just what Velvet can do.
A big thank you to GIVE! Festival, to everyone who stopped by, and to all our collaborators who helped bring it to life.
Watch this space for more creative projects ahead!
